Last modified: January 2024
SPARKLE TECHNOLOGIES PRIVATE LIMITED (¡°Sparkle Games¡± or ¡°we¡±, ¡°our¡± or ¡°us¡±) is a technology company that develops, publishes and operates social games.
Sparkle Games respects your privacy and is committed to making our practices regarding your data more transparent and fair. With this Privacy Policy, we aim to transparently explain how and why we gather, store, share and use your personal data in a manner consistent with the laws of the countries in which we do business, and it applies whenever you install our App and play our Games, interact with us or otherwise access or use any of our Services.
We strongly urge you to read this Privacy Policy and make sure that you fully understand and agree to it. If you do not agree to this Privacy Policy, please discontinue and avoid using our Services. You have the right to cease using our Services, pursuant to this Privacy Policy at any time.
This Privacy Policy applies to mobile applications and every kind of blogs of Sparkle Games and any other online or offline services provided by Sparkle Games. It also applies to our marketing and advertising activities on all platforms and other services that we may provide to you from time to time. In this Privacy Policy we refer to our games, websites, marketing and advertising activities and other services collectively as our ¡°Services¡±.
Under this Privacy Policy, your personal data shall be processed in order to provide the Services once you download our mobile application, access and/or play our games, or interact with our websites or other Services. If you have any other concerns about providing data to us or it being used as described in this Privacy Policy you should not use our games or other Services. This Privacy Policy is intended to meet requirements globally.
1. Data Collection
We may collect personal data directly from you or other third-party companies who have obtained your consent or have another legal right to share such personal information with us (including advertising platforms and partners and data aggregators who have obtained). This may include attributes about you and your interests, as well as other games and services you use, demographic and general location information. We will use your personal data as described in this Privacy Policy.
1.1 Data automatically collected or generated:
When someone visits, interacts with or uses our Services, we may collect or generate technical data about them. We collect or generate such data either independently or with the help of third party services, including through the use of ¡°cookies¡± and other tracking technologies (as further detailed below).
Such data consists of connectivity, technical or aggregated usage data, such as IP address, in-game identifier, game statistics, game preferences, unique advertising ID (e.g. IDFA; you may reset such ID based on the operating system instructions ), non-identifying data regarding a device, operating system, browser or App version, mobile carrier, locale and language settings, user activity on our Services, in-App or Game activity (such as game play content/product interaction and advertising data); diagnostic data (i.e. crash data and game performance data). We do not use such data to learn a person¡¯s true identity or contact details, but mostly to have a better understanding on how our users typically use and engage with our Services. The use of such technical and device data also helps us and our partners to deliver interest-based or otherwise more effective advertisements and content, to optimize our ad management and our users' viewing experience), and to improve the overall performance and your user experience of our Services.
1.2 Data received from you:
You may provide us Personal Data voluntarily, such as when you set up an account with us, contact us (through Facebook, e-mail, in-game chat or any other channel, including any support services), when you post on our public forums or groups, when you provide us your email address (such as when you sign-up to receive email updates), when you participate in any promotions, when you place any purchases in any of our Games, when you interact with other users through the in-game chat or when you choose to connect your Facebook, Google, Apple or similar account to any of our Games.
1.3 Data received from Facebook and other channels:
Once you connect the Games to your Facebook, Google, Apple or similar account, we will receive access to your public profile, including (to the extent you defined it as ¡°public¡±), as applicable, your full name, e-mail address(es) provided to Facebook, Google or Apple, gender, profile picture or similar photo, location, time zone, and a list of your friends playing the Games (along with their photos and other public profile information). This will also allow us to present your and your friends¡¯ public profile pictures inside the Games and to create your in-game friends list. In addition, we or our advertising partners may receive from Facebook and our other marketing channels general information concerning the performance of our advertising campaigns, such as the targeted age group or interests, and we or our partners may be able to link such general data to any other data in our possession. To learn more about our advertising practices, please refer to Section 7 below. If you access our Services through a third party such as Facebook, Google or Apple, or connect our Services to any third-party account, you should also read their terms and conditions and privacy policies. If you are unclear about what information a third-party application is sharing with us, please visit that third-party application's website in order to learn more about their privacy practices.
1.4 Transaction Data:
In-Game purchases will typically be processed by the relevant platform provider (e.g. Apple, Google or Facebook), and we will not collect or store your financial data, e.g. your credit card numbers or bank account. We may still however receive your non-financial Personal Data related to the purchase, such as your name, billing address, e-mail address and the items purchased, in order to fulfill your purchase and for our accounting purposes.
2. Data Uses
We collect and use your personal data for the following purposes:
to enable us to provide our games, to ensure that your purchases are activated in the games, and to provide you with player support if you need it;
to enable us to optimize our games for you and for the device that you are using, as well as to deliver customized in game events, offers and promotions;
For the other purposes as set out in this Privacy Policy, including for marketing and advertising purposes;
to operate, improve and optimize our games and other Services;
to personalize our Services, understand our users and their preferences to enhance user experience and enjoyment using our Services and improve our users¡¯ experience;
to provide access to certain areas, functionalities and features of our Services;
to notify you about in-game updates, new products or promotional offers;
to send related information, including confirmations, technical notices, updates, and security alerts and support and administrative messages;
to enable players to communicate with each other in games or on our social media accounts;
to respond to your comments and inquiries and provide customer support services;
to prevent potentially prohibited or illegal activities and protect of our players;
to measure interest in our Services;
to ensure internal quality control;
to enable us to comply with laws that apply to us, to prevent fraud, to ensure compliance with our terms of service or where necessary to defend, exercise or establish our legal rights.
3. Retention
We retain your Personal Data in order to maintain our relationship and to provide you with our Services. We will retain your Personal Data for only as long as necessary to fulfill the purposes for which we collected it, which means, we will retain your Personal Data for as long as you remain our user and have not notified us otherwise. We will take reasonable measures to delete your Personal Data if you delete your account. We may also retain your Personal Data for our legitimate business interests, such as to comply with our legal obligations, resolve disputes, and enforce our agreements.
4. Data Deletion
You may request Sparkle Games to delete your Personal Data at any time. Selection of this option will result in closure of your Account and deletion of all of your playing history, purchase information, social media log-in and other information associated with you in connection with the Game. Deletion is irreversible. If you maintain Accounts with multiple Games, you should request closure of each.
Upon receipt of your request, we will comply promptly but please allow some time for processing. We also reserve the right to retain a copy of any Personal Data that we are required by applicable law to retain.
5. Data Sharing
We may share your data with certain third parties, including law enforcement agencies, our Service Providers and our affiliates. The circumstances in which we share data are summarized below:
Compliance with Laws, Legal Orders and Authorities: We may disclose or allow government and law enforcement officials access to certain Personal Data, in response to a subpoena, search warrant or court order (or similar requirement), or in compliance with applicable laws and regulations, including for national security purposes. Such disclosure or access may occur with or without notice to you, if we have a good faith belief that we are legally compelled to do so, or that disclosure is appropriate in connection with efforts to investigate, prevent, or take action regarding actual or suspected illegal activity, fraud, or other wrongdoing.
Service Providers: We may engage selected third party companies, contractors and individuals to perform services complementary to our own (e.g. hosting services, data analytics services, marketing agencies and advertising services and tools, data and cyber security services, fraud detection and prevention services, payment processing services, customer support partners, external moderators and testers, user engagement services, e-mail distribution and monitoring services, session recording, and our business, legal, financial and compliance advisors) (collectively, ¡°Service Providers¡±). These Service Providers may have access to your Personal Data, depending on each of their specific roles and purposes in facilitating and complementing our Services, and may only process your Personal Data for the purposes for which we have instructed them. We may also share anonymous, statistical or aggregated information with our Service Providers for legitimate business purposes.
Third Party Integration: The Services allow you integrate with certain third party services, such as in order to connect your Facebook, Google or Apple account to a certain Game, Login with Google, Facebook or sign in with Apple or to place purchases, in which case you will be bound by the terms and conditions and privacy notices of said third parties(e.g., Apple, Google or Facebook) ¨C so please make sure that you read and accept them in advance. We do not receive or store your passwords for any of these third party services.
Protecting Rights and Safety: We may share your Personal Data with others, with or without notice to you, if we believe in good faith that this will help protect the rights, property or personal safety of Sparkle Games, any of our users or any members of the general public.
In addition, should Sparkle Games or any of its affiliates undergo any change in control, including by means of merger, acquisition or purchase of substantially all of its assets, your Personal Data may be shared with the parties involved in such event. If we believe that such change in control might materially affect your Personal Data then stored with us, we will notify you of this event and the choices you may have via e-mail and/or prominent notice on our Services.
For the removal of doubt, Sparkle Games may share your Personal Data in additional manners, pursuant to your explicit approval, or if we are legally obligated to do so, or if we have successfully rendered such data non-personal and anonymous. We may transfer, share or otherwise use non-personal data in our sole discretion and without the need for further approval.
6. Data Security
The personal data that you provide to Sparkle Games is stored on servers that are located in secured facilities and protected by protocols and procedures designed to ensure industry-standard security of such data such as firewalls and data encryption. However, no server, computer or communications network or system or data transmission over the internet can be guaranteed to be 100% secure. As a result, while Sparkle Games strives to protect your personal data, Sparkle Games cannot ensure or warrant the security of any personal data you transmit to Sparkle Games or through the Services.
By using the Services or providing personal data to us, you agree that we may communicate with you electronically regarding security privacy, and administrative issues related to your use of the Services. If we learn of a security system¡¯s breach, we may attempt to notify you electronically by posting a notice on the Services or sending an e-mail to you.
7. Advertising
Our Games include advertising for third party services and products. We and our advertising partners use certain data about you in order to improve our advertising practices and make the ads we deliver more effective, relevant and enjoyable, including by deploying interest-based advertising, as well as targeting and ad measurement and attribution systems.
Such data includes your device advertising identifiers (e.g. IDFA or Advertising ID), to the extent available), data related to your connected Facebook, Google or Apple profile (if any, such as your gender, region or country), gameplay content, user in-game ID, product interaction data and other demographic and interests-based information that we or our advertising partners may have received from or about you, based on your consent or another legal basis (i.e., as required in order to provide you with our respective services, or based on the legitimate interests that we described above).
The ads we or our advertising partners deliver may be shown within our Games, our Services, or through other channels, such as third party websites and applications.
This Privacy Policy does not apply to the practices of companies that we do not own or control, or to employees or Service Providers that we do not manage. Any information you provide to sites, applications or services advertised through our Services will be covered by the applicable privacy policies specified therein. Please be sure to read the privacy policies of any third-party applications, services and sites that you visit or provide permission to access your information. It is those third parties¡¯ responsibility to protect any information you give them, so we will not be held liable for their use of your personally identifying information.
How to adjust your preferences regarding interest-based advertising
If you wish to prevent the use of your devices¡¯ advertising ID or other identifiers for interest-based advertising, you may change your device settings to reset such advertising ID or opt-out of such advertising (typically, this is available under the ¡°Privacy¡± or ¡°Ads¡± section in your device settings). If you live in the USA, Canada or Europe, you can also opt-out from the collection of your data by our advertising partners who participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices (for US users), www.youradchoices.ca/choices (for Canadian users), www.youronlinechoices.eu (for European users).
Please note that if you reset your advertising ID or opt-out of interest based advertising, you may still see advertisements in our Games, or on any other channels, but those ads will not be targeted based on the above mentioned identifiers. For example, such ads may be instead based on context, such as your progress and actions in the Games, or your language preferences. Please note that such actions may result in a less enjoyable user experience.
Aggregated and analytical information
We use the standard analytics tools of Google Analytics and may use other analytics tools from time to time. The privacy practices of these tools are subject to their own privacy policies.
Google Products
Google uses technologies such as cookies in order to track and analyze the use of our Site and/or an SDK to serve ads within our Games. To learn more about how Google processes data, we recommend you review Google¡¯s policies located at: https://policies.google.com/technologies/partner-sites. For additional information, please see Google Analytics¡¯ opt-out web tool available at:
https://tools.google.com/dlpage/gaoptout. For additional information regarding the data which Google SDK processes and stores see: https://support.google.com/admob/answer/7665968.
8.Children
You must be over 13 years old to play our games and use our Services. We do not collect personal data from anyone under 13 years old knowingly and willfully. However if the Services are used by such a person in contradiction to this Privacy Policy, we may collect personal data from such a person. If you believe that we might have any information from or about a child under 13 years old (or under 16 years old in certain jurisdictions in the European Union countries and/or districts), please Contact Us.
9.Amendments
We may update this Privacy Policy from time to time and we will post the updated Privacy Policy on this page. Any new policy will be effective from the date it is published by us.
10.Contact Us
If you have any comments or questions about this Privacy Policy or if you have any concerns regarding your Privacy, please contact us at: sparklegame.contactus@gmail.com